Our Process and Product

Our Product

brightlytwisted honors the centuries-old tradition of artistic mastery, prioritizing craftsmanship and authenticity over trends and superficial standards of style — evidenced by our commitment to the “one-of-one” concept and, with it, the conscious, daily effort to produce high-quality, sustainable goods that empower the wearer. The philosophy that drives our process strays from that of traditional manufacturing in our commitment to producing entirely unique, one-of-a-kind products designed to encourage originality in those who wear them. We don’t assume that our customers’ personal styles are identical (or even compatible) — nor do we want them to be. In a world rife with conformity, we strive to fulfill the unmet needs of those who use fashion as an outlet for honest self-expression.

     Today, brightlytwisted operates out of a fully functioning production center in Metro-Detroit, complete with design/ dye studio, processing/shipping department, home office, and showroom. Predominately a wholesale business, the brand offers a full line of contemporary women’s apparel, accessories, and home-decor.

     Decidedly a “support local” business, we strive to keep our production domestic wherever possible. Our apparel is manufactured entirely in-state (a la Michigan Fashion Proto of Lansing) using high-quality fabric sourced in the United States. Nine individuals are employed at brightlytwisted's home office - among whom, an exclusive team of four are responsible for cultivating our [uncommonly pretty] designs.

 


Our Process

     brightlytwisted distinguishes itself from competing brands the moment our artists begin their work: designing one piece of fabric at a time, by hand, intended for one person. We may not know exactly who will end up purchasing that particular item, but we do believe it is meant for someone with their own unique sense of style and self. We’re not necessarily trying to set trends, or even bind ourselves to them — we see ourselves as facilitators, translators even, helping our customers distinguish themselves from the masses. Even our fabrics set us apart: everything we make feels as good as it looks and is consistently noticed and valued by our clientele…. but the most significant difference lies in intent: catering to the masses is virtually impossible under our current business model, because we recognize the beauty inherent that exists entirely unique to the individual human spirit.

     Through this union of self-expression and appreciation for the brightlytwisted aesthetic, a marriage develops between our artistic voice and the voices of those compelled to express themselves through their sense of style. Our focus and energy are dedicated first and foremost to the artistic process; in which trained and skilled artisans craft a product with deliberation and finesse, constantly striving to make each creation prettier than the next. Doing so is an effort to amplify the beautifully singular voices inside us all.

     Women inspire our current canvas, but the fluidity of brightlytwisted is innate and as natural as the dye process itself. We design for individuals of all ages, shapes, backgrounds, and lifestyles who are compelled to charge independently into the world, who express themselves authentically from the inside-out. Whatever their personal makeup, they are drawn to brightlytwisted as individuals who see their complex nature as a colorful and constantly evolving, life-sustaining force that empowers them with a fundamental right to have the vibrancy of their spirits reflected to the world through equally distinctive self-presentation. We want them to believe and trust in the spirit of their own nature, to forge and follow their own path in color. By the same token, we want them to believe in brightlytwisted because their own intuition is drawn to the [uncommonly pretty] — not merely because we are in a certain store, or worn by a celebrity, or capitalizing on a trending fad, etc. —brightlytwisted should elicit a sense of freedom that empowers the wearer to trust their instincts in determining a style that supports their most authentic self.